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Design Tips

Do you need a website for your business, or need to rebuild your current website, but feel stuck and unsure what to do or where to start? The good news is that you’re not alone! I’ve been there many times myself and with my clients. Not knowing how to get started is way more common than you may think.
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Facing your website fears ebook download
Facing your website fears ebook download 1200 600 Melissa Zalinski

Do you need a website for your business, or need to rebuild your current website, but feel stuck and unsure what to do or where to start? The good news is that you’re not alone! I’ve been there many times myself and with my clients. Not knowing how to get started is way more common than you may think.

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Branding for solopreneurs
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Facing your website fears part 4: build your brand
Facing your website fears part 4: build your brand 1200 600 Melissa Zalinski

Branding is one of those things that solopreneurs and startups often overlook. You’ve got a name, maybe have a logo, and have picked out a few colors you like – that’s good enough, right? NOPE! Here’s why.

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How to pick stock images
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Picking the best stock photos
Picking the best stock photos 712 400 Melissa Zalinski

Picking stock photos for marketing materials or your website can be a daunting task. Take the guess work out of it by following these tips for picking the best images.

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How to Write a Creative Brief
How to Write a Creative Brief 1200 627 Melissa Zalinski

If you have the budget to hire a quality designer, developer, or creative agency, a creative brief is something they would be putting together for their team. But if you’re in the birthing phase of your business and are hiring out design work to freelance marketplace sites like Fivrr or Upwork, you take on the role of project manager. This means you’ll be the one driving the design progress. If you want your project to go smoothly and stay on time and on budget, putting together a creative brief for your freelancer will be absolutely necessary.

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Branding Package Bonanza
Branding Package Bonanza 1600 1069 Melissa Zalinski

If your in the birthing stages of your business, or haven’t had the time to create a branding package yet, having one will definitely help keep you moving forward in the right direction as you make creative decisions. Whether it’s something as simple as creating a social media post, or as complex as creating a website, having your “look and feel” figured out will help keep everything tidy along the way. Here’s what you’ll need.

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