If you have the budget to hire a quality designer, developer, or creative agency, a creative brief is something they would be putting together for their team. But if you’re in the birthing phase of your business and are hiring out design work to freelance marketplace sites like Fivrr or Upwork, you take on the role of project manager. This means you’ll be the one driving the design progress. If you want your project to go smoothly and stay on time and on budget, putting together a creative brief for your freelancer will be absolutely necessary.
If your in the birthing stages of your business, or haven’t had the time to create a branding package yet, having one will definitely help keep you moving forward in the right direction as you make creative decisions. Whether it’s something as simple as creating a social media post, or as complex as creating a website, having your “look and feel” figured out will help keep everything tidy along the way. Here’s what you’ll need.