LA Original is so much more than an online shop. It’s a hub for makers local to the city, a brand that defines LA as the creative capital of the world, and an organization that gives back to the community.
The website is the embodiment of the LA Original brand developed by the Mayor’s Fund for Los Angeles and the creative gurus at 72 and Sunny. The online home is a hub that highlights artists and their LA Original branded products. People can browse apparel, accessories, and gifts as well as learn about the people who created them.
We’ve created an online community that calls attention to the artists that make Los Angeles the creative capital of the world. And by doing so, have been able to provide a portion of the proceeds to the Downtown Women’s Center.