Overview

A financial wellness company, Gouldin & McCarthy sets itself apart from larger, national firms by offering what others don’t: educational resources and personalized, ongoing support for employees.

And, like those larger firms, they’ve relied on traditional marketing to grow their clientele.

When they decided that their website needed an upgrade and we began our work together, we started by outlining what made their organization unique. Above all else, they strive to provide trust and financial peace of mind to clientele and employees alike through a wealth of free resources. We ultimately decided to highlight these services and use them as marketing tools.

Update: Gouldin and McCarthy was acquired by One Digital in early 2022. Read more here.