Overview
Success in the field of influencer marketing and management requires agencies to speak to both sides of the aisle. Lex+Park needed branding and a website that did that for them.
Lex+Park is a woman-owned agency in the influencer marketing and management sphere. The business itself was thriving, but the founders knew the existing brand identity and lack of web presence were both negatively impacting their legitimacy.
Creating a visual identity
Lex+Park were working in a bit of a unique position – they needed to speak to both their direct clients (the influencers) and the brands they represent. This meant messaging that speaks to two totally different, yet connected, audiences. With this in mind, we began with a basic brand assessment to help us determine Lex+Park’s place in the industry.
With the assessment complete, I created a basic brand identity and wordmark that matched everything we discovered in the assessment. With that done, we moved onto the website. Using a basic 4-page WordPress site, we decided to highlight the catalog of brands they’ve represented in order to showcase both their network to influencers and their validity to brands.
In the end, Lex + Park had simple yet powerful branding and a website that displayed their track record of success. They’ve since been able to maintain the website to keep their portfolio up-to-date, hassle-free.
