Basic Brand Guidelines
For the DIYer. You want your brand to be cohesive and strategic, but the thought of starting the process from scratch makes your head hurt.
Included:
- consultation
- brand assessment
- carefully curated mood boards
- font, color, and pattern guidance
- creative guidelines
Everything you need to hit the ground running on your own. You can use the guidelines for social media, your website, branded projects, you name it.
$1,200
Brand Identity
For the new business that wants to start their brand off on the right foot, or the existing business that wants to go back to the drawing board.
Included:
- consultation & brand assessment
- curated mood boards and revision process
- logo and wordmark
- font, color, and patterns
- brand guidelines (usage rules for color palette, typography, logo, supporting elements)
You’ll end up with elements and guidelines to use everywhere, taking away any of the decision making related to how your brand shows up.
$3,750
Full Brand Package
For business ready for a full transformation: complete brand identity built from the ground up. With a hands-on, strategic approach, this package gives you a refined, cohesive brand that performs at the level your organization deserves.
Included:
- discovery workshop
- full-scale brand assessment
- stylescapes + a thorough revision process
- full brand identity + brand identity guidelines
- logo and wordmark
- supportive elements, such as icons, patterns, and images
- social media templates
- website page templates
- corporate stationery
Custom – contact for pricing
Logo Design
For when you have established branding that works for you, but you’re in need of a logo to match or a logo refresh.
We can work together to create a logo that’s in line with branding you already have – so you’re not starting over, just putting the cherry on top.
Starting at $2,600
Why branding matters
Branding is the act of making your business a living, breathing entity. It’s a cohesive demonstration of the personality of your brand. It’s how everything in your business works together to build trust within your community.
It’s simple: Emotions become words. Words become visuals. Those visuals become your brand identity. And it’s so incredibly important.
While your logo, color palette, and font choices are a part of your brand identity, there is so. much. more. involved.
This is precisely why when it’s time to build your brand identity or take on the daunting task of rebranding, you find the right person to help you do it.
Your brand identity is your organization’s voice, look, feel, personality, ethos, and mission. When done right, it seeps into everything you do. It will make your job easier AND more fulfilling. No more second guessing your decisions. No more wasting your precious time reviewing fonts.
Just clarity, consistency, and meaning.
“Through your creative journey and responding to feedback, you landed on such a beautiful representation for both agencies to become one. You are truly wonderful to work with – so a heartfelt thank you on all levels.”
-Lisa A., Pacific Clinics
My process
First, discovery: This is just a look into the nitty gritty of your business. Why you started it, who it’s for, the ‘how, what, why’ of the business.
Then, the visuals: We craft stylescapes (aka moodboards) that help us decide on the visual elements. You can see how different color palettes and graphical elements look together.
Next, the guidelines: Once you’ve chosen the winner, we begin building your guidelines and your supporting elements. You’ll know which colors to use together and which not to, how to display our logo correctly, which fonts to use for which purposes.
Finally, the files: Once your guidelines are finished, you’ll be given documents that outline every decision you made and display your new branding front and center. We can discuss usage guidelines
