• email: info@melissazalinski.com

Strategies

Maximize your budget by planning ahead

Stop blindly throwing darts at a dartboard hoping something will stick. Let’s create a roadmap that ensures your design assets are working for you and not just an expense.

feeling overwhelmed?

You're not alone

Have you ever felt like you’re just blindly throwing darts at a board, hoping something will stick? Or maybe you feel like you’re trying to run through mud, working so hard and getting nowhere? We’ve all been there, and it’s massively frustrating. It’s easy to fall short of our goals when we’re just wandering around in the dark.

there's a better way

You need a map

Being a solopreneur or running a small business can be massively overwhelming. It’s not uncommon to have a million things swirling around your head all at once. Sometimes you just need a spotlight to shine on the right path forward. A map to get you from “Point A” to “Point B”.

let's create a plan

A strategy or action plan is the best roadmap to help you reach your goals, regardless of how big or small they may be. Let’s collaborate and make sense of all of your great ideas, and put a plan in place that makes it happen!

the process

We’ll start with a workshop where we discuss the background of your business, who your ideal clients are, and your goals. Sometimes this can be a really intense process, so be prepared for a deep dive into your business.

By the end, we’ll have a list of priorities and a basic roadmap to help you get from the starting line to your ultimate goal. After our workshop, I’ll provide a document that includes our plan, a roadmap, and action items. Depending on the strategy, revisions and additional workshops may be included.

"If you don't like the road you're walking, start paving another one."

—Dolly Parton

what’s included

First, we have an initial strategy workshop where we discuss your needs and what you want to accomplish. We’ll brainstorm solutions and develop a plan of attack. Depending on the package, we may have additional workshops to discuss and hone our strategy.

After the initial workshop, you’ll be provided with a written action plan that includes our objective, your ideal audience, action items, and ways to track success. The product launch strategy may also include messaging.

Deliverables such as banners, social media images, logos, websites, etc., are not included in strategies. These are roadmaps only. I always craft strategies with the most accessible path for your budget, regardless of how high or low it is. If creating an entirely custom built website isn’t feasible, I would never recommend that. But I would recommend an option that will put you on the right path, if that’s something you might need down the line.

fearless action plan

This is ideal for solopreneurs who live the DIY lifestyle but need a little guidance from time to time, especially when it comes to design. Wearing multiple hats can be really difficult, and sometimes you need to bounce ideas off of someone or have questions and don’t know where to find the answers.

During our hour-long workshop, we’ll discuss your business and goals, the obstacles you may be facing, and your current priorities. Then we’ll follow up with a list of action items that we identified and my recommendations on how to move forward with resources that will help you achieve success.

The Fearless Action Plan is for those who:
  • Need help prioritizing projects
  • Know what their priorities are but need help sorting out which solution is the best
  • Are feeling overwhelmed by ideas and in need of a partner to help sort through everything
  • Are creating a product or service and need a little support along the way
  • Are building a DIY website who needs help figuring out the best platform to choose
Price: $250

design your offering

If you’re about to start developing a new product or service, it’s important to take a step back and consider why you’re creating it, who you’re creating it for, and how it fits into the overall goals of your business. Knowing this background information will help shape what you create and how we can integrate design and technology to provide your ideal clients with a meaningful experience. And oftentimes, there’s a possibility to reuse and repurpose your content for additional offerings (read: passive income baby!).

Some projects may require a more comprehensive strategy. Please schedule Discovery Drinks so we can get you set up with a plan that will provide you the best roadmap to success.

Design Your Offering is for those who:
  • Are creating a new service and need help working through the kinks
  • Need help reworking an existing offering
  • Want to repurpose an offering to create multiple sales funnels
  • Need help providing the best experience for their clients
  • Want to boost their reputation within their community and increase sales
Price: $450

offering launch strategy

If you’re launching a new product or service, simply adding it to your website, crossing your fingers, and hoping for the best isn’t always going to cut it. Having a well planned rollout strategy is the best way to ensure a successful release. We’ll consider all of your existing marketing funnels and advertising budget (if you have one) and develop a plan that gives your service the grand launch it deserves.

Since this strategy is more involved, it will require two workshops. The initial one where we iron out your goals and desired outcomes, and a follow up to work out any kinks.

An Offering Launch Strategy is for those who:
  • Are working on developing an offering and want to market it as soon as it’s finished
  • Have finished a new offering and are unsure how to proceed
  • Have an offering that is underperforming or in a sales slump

A non-refundable deposit of $250 is required to book the initial workshop. The balance will be due in two installments. If we haven’t worked together before, I recommend you schedule Discovery Drinks before booking, to make sure we’re a good fit.

Price: $1000

complete creative action plan

If you’re just starting out or if your business is feeling stagnant and you need to shake things up in a major way, a complete creative action plan is the kickstart you need to put you on the right path to success. As a solopreneur or small business owner, you often have a million ideas and tasks swirling around in your head at once.

This collaborative process helps you make sense of everything and prioritizes milestones so we can optimize your budget. We keep your ideal clients at the forefront and craft an experience that becomes memorable for them and profitable for you.

It’s an intense process, so be ready for a lot of work and even more “ah-hah” moments! How we schedule this is entirely up to you. We can break it into four 90-minute workshops, plow ahead with two 3-hour workshops, or go all in for a 6 hour session (not for the faint of heart).

The Complete Creative Action Plan is for those who:
  • Are just starting their business and want to put their client’s experience at the forefront of everything they do
  • Need help figuring out all of the design related aspects of their business, including branding and websites
  • Have been at their business for a while, have fallen into a slump, and need a kickstart

A non-refundable deposit of $250 is required to book the initial workshop. The balance will be due in two installments. If we haven’t worked together before, I recommend you schedule Discovery Drinks before booking, to make sure we’re a good fit.

Price: $3600

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